THE LONG RUN.
Time-tested, tried and true.
As Zeto's primary team members, Lisa Conner and Scott Kessler have been partners and creative collaborators for 25 years.
The extraordinary loyalty we have shown to one another reflects the same loyalty and dedication that we extend to all of our clients, of which an extraordinary handful have been our clients almost as long. One of the things that has kept us glued together as long-term business partners is a shared ethic of “Do the right thing, even when no one is looking". Learn more about Zeto’s dynamic creative duo and Zeto team members below.
Our Principals
As a unified team, we have cultivated business practices that are tried and true and built to last: honesty, unflagging problem solving, innovative creativity, reliability and responsiveness, and old fashioned hard work. These are the shared values that fuel Zeto’s approach to every project.

OWNER
Lisa Conner
Design-obsessed, Lisa's body of work demonstrates her innate ability to listen closely and give her clients exactly what they want—and need. Well‑versed in the art of listening and closely collaborating, Lisa consistently employs extraordinary communication skills, creative talent and an unflagging work ethic to bring beautiful, impactful ideas to life for her clients. Blending practicality, intuition, experience and due diligence, Lisa has instrumentally grown and branded a broad spectrum of companies and nonprofit agencies since 1998. She created Zeto Creative so she could foster long-term client relationships and work more closely with her clients in an environment where ethics, honesty and sincerity lead the way to creating impactful, meaningful work.
When she's not pushing pixels, Lisa can be found adventuring and exploring with her three Northern breed rescue dogs, foraging in the PNW forests, or paddling around the South Puget Sound half of the year, and then hoping the PNW rains will turn into snow during the other half. Recently relocated to the Pacific Northwest after 30 years in Colorado, Lisa isn't ready to say goodbye to snow. She's a little obsessed with most any sport that can be done in or around snow. When not playing/skiing/riding in the snow, kayaking, hiking, or mountain biking, she can be found exploring the natural world with her husband, teen son, or friends, tinkering with home décor, bargain shopping, refinishing furniture, vintage thrifting, traveling, or cooking for family and friends.
Lisa also works part-time as a Dog Butler. Vacuuming up dog fur twice daily, wiping muddy paws, and responding to the potty bells on the door is also another full-time volunteer activity.
Raised in New York
Three Decades in Colorado
Currently in Gig Harbor, WA

CREATIVE DIRECTOR
Scott Kessler
Laid‑back and easygoing, Scott is the creative force you want when your brand needs to take that next step forward. Scott began his award‑winning design career in ’94, working for agencies of all sizes including a successful stint with his own shop in Denver called Greyspace Studio.
As much as he is a gifted designer, Scott is also a gifted graphic arts instructor. In his (little) spare time during evenings, Scott has taught at both Platte College in Denver and at the University of Akron in Ohio. He only recently retired from his two and a half decades of teaching, a time during which he was a sought-after and beloved member of the academic staff.
Scott’s undeniable expertise, incisive design intuition, and fresh approach continually win over his clients’ respect and admiration. Always dedicated and working efficiently, Scott is dedicated to delivering success on‑time and on‑budget.
Scott has held the position of President for the Akron Chapter of the American Advertising Federation and has made many contributions to the local graphic design community in Akron.
When he isn't working at Zeto, Scott enjoys spending time with his wife, Angelica, and their two dogs, refinishing vintage cars, collecting unique salvaged art objects and curiosities, hiking, designing his soon-to-be-built dream home, and pursuing the perfect pizza.
Raised in Ohio
Two Decades in Colorado
Currently in Akron, OH


Explore
DISCOVER

"Always do right. This will gratify some people and astonish the rest."
— MARK TWAIN
K-9 Team Support
They put their office hours in, just like us!
Our team of lovable rescue dogs—each with their own unique backstory— aren't just adorable companions; they're also hard at work here at Zeto, albeit in their own unique way. For starters, they nap all day while we don't know what a nap is like. Our furry colleagues force us to get up and stretch our legs and take a walk while waiting for our next burst of inspiration—otherwise we'd stay far too sedentary all day! Whether lounging by our side during brainstorming sessions or offering enough energy to push us through any stagnant moments, our canine companions infuse our workspace with a sense of joy and camaraderie. Their playful personalities are a reminder to embrace spontaneity and think outside of the box. The patience and loyalty they display while we slay deadlines is nothing short of astounding! And when we're not pushing pixels, we are playing with these fellas!
Our K-9 Support Team
Our team of lovable rescue dogs—each with their own unique backstory-aren't just adorable companions; they're also hard at work, albeit in their own unique way. For starters, they nap all day while we don't know what a nap is like. We're too busy hard at work for you. Our furry colleagues force us to get up and take a walk while waiting for our next burst of inspiration—otherwise we'd stay too sedentary all day! Whether lounging by our side during brainstorming sessions or offering enough energy to push us through any stagnant moments, our canine companions infuse our workspace with a sense of joy and camaraderie. Their playful personalities are a reminder to embrace spontaneity and think outside of the box. The patience and loyalty they display while we slay deadlines is nothing short of astounding! And when we're not pushing pixels, we are playing with these fellas!

Director of Office Catering
Samson Conner
In charge of all things 'snacky', Samson takes his job of being a taste tester and Director of Office Catering very seriously. When he's not desk-side or stoically sidling up next to you while eyeing your meal, this gentle giant can be found swimming in the frigid waters of Puget Sound or hiking the magical forests of the PNW.

Chief Executive Floofster
Channing Conner
Found as a stray in rural Texas, Channing, AKA 'Smoochie' wants everyone to know he came with the name and is not named after Channing Tatum, but rather takes the moniker 'Young Wolf' from Gaelic. He prides himself on being 1% wolf. He enjoys long walks, paw grooming, and cheese tastings. He dislikes crowds, anyone under 5', or over 6' tall, and drums.

Corporate Communications
Oslo Conner
Yes, he's silently judging you on your grammar. Extremely verbal , dramatic, and prone to losing his patience when his person is overworked and he desires a walk, Oslo exemplifies personal improvement on a daily basis. He has never met a stranger, and wins everyone over with his baby blues
Oslo enjoys kayaking and hiking when he's not on office duty.

Entertainment Director
Ringo Kessler
Departed July 13, 2025, Ringo was lovable goofball with a heart of gold. Ringo's days were filled with adventures and mischief. His silly antics never failed to bring a smile to those around him. Ringo was a testament to the resilience and love that rescue dogs embody. He is gone, but never forgotten. Run free, sweet Ringo.

Client Relations Manager
Addison Kessler
Departed April 11, 2025, Addison was a sweet soul with a heart as gentle as a breeze and eyes that held galaxies of emotions. Addison was a reservoir of love waiting to be discovered. As a rescue, Addison's journey was one of resilience and quiet strength. Her memory reminds us of the power love has to heal the deepest of wounds. Rest easy, A.

Dog Rescue Coordinator
Who's Next?
There are so many dogs who need rescuing...is there room in your heart and home to give a dog a better home than the streets or a dog shelter? Most rescues and animal control centers are so overly filled right now that it is a national crisis. We live to live the motto 'Adopt, Don't Shop' when it comes to dogs...there are just so many deserving furry friends!


