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THE LONG RUN.

Time-tested, tried and true.

As Zeto's primary team members, Lisa Conner and Scott Kessler have been partners and creative collaborators for 25 years.

 

The extraordinary loyalty we have shown to one another reflects the same loyalty and dedication that we extend to all of our clients, of which an extraordinary handful have been our clients almost as long. One of the things that has kept us glued together as long-term business partners is a shared ethic of “Do the right thing, even when no one is looking".  Learn more about Zeto’s dynamic creative duo and Zeto team members below.

Our Principals

As a unified team, we have cultivated business practices that are tried and true and built to last: honesty, unflagging problem solving, innovative creativity, reliability and responsiveness, and old fashioned hard work. These are the shared values that fuel Zeto’s approach to every project.

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OWNER

Lisa Conner

Design-obsessed, Lisa's body of work demonstrates her innate ability to listen closely and give her clients exactly what they want—and need. Well‑versed in the art of listening and closely collaborating, Lisa consistently employs extraordinary communication skills, creative talent and an unflagging work ethic to bring beautiful, impactful ideas to life for her clients. Blending practicality, intuition, experience and due diligence, Lisa has instrumentally grown and branded a broad spectrum of companies and nonprofit agencies since 1998. She created Zeto Creative so she could foster long-term client relationships and work more closely with her clients in an environment where ethics, honesty and sincerity lead the way to creating impactful, meaningful work.

 

When she's not pushing pixels, Lisa can be found adventuring and exploring with her three Northern breed rescue dogs, foraging in the PNW forests, or paddling around the South Puget Sound half of the year, and then hoping the PNW rains will turn into snow during the other half. Recently relocated to the Pacific Northwest after 30 years in Colorado, Lisa isn't ready to say goodbye to snow. She's a little obsessed with most any sport that can be done in or around snow. When not playing/skiing/riding in the snow, kayaking, hiking, or mountain biking, she can be found exploring the natural world with her husband, teen son, or friends, tinkering with home décor, bargain shopping, refinishing furniture, vintage thrifting, traveling, or cooking for family and friends.

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Lisa also works part-time as a Dog Butler. Vacuuming up dog fur twice daily, wiping muddy paws, and responding to the potty bells on the door is also another full-time volunteer activity.

Raised in New York

Three Decades in Colorado

Currently in Gig Harbor, WA

 

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CREATIVE DIRECTOR

Scott Kessler

Laid‑back and easygoing, Scott is the creative force you want when your brand needs to take that next step forward. Scott began his award‑winning design career in ’94, working for agencies of all sizes including a successful stint with his own shop in Denver called Greyspace Studio. 

 

As much as he is a gifted designer, Scott is also a gifted graphic arts instructor. In his (little) spare time during evenings, Scott has taught at both Platte College in Denver and at the University of Akron in Ohio. He only recently retired from his two and a half decades of teaching, a time during which he was a sought-after and beloved member of the academic staff.

 

Scott’s undeniable expertise, incisive design intuition, and fresh approach continually win over his clients’ respect and admiration. Always dedicated and working efficiently, Scott is dedicated to delivering success on‑time and on‑budget.

 

Scott has held the position of President for the Akron Chapter of the American Advertising Federation and has made many contributions to the local graphic design community in Akron.

 

When he isn't working at Zeto, Scott enjoys spending time with his wife, Angelica, and their two dogs, refinishing vintage cars, collecting unique salvaged art objects and curiosities, hiking, designing his soon-to-be-built dream home, and pursuing the perfect pizza.

Raised in Ohio

Two Decades in Colorado

Currently in Akron, OH

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Explore

DISCOVER

Our Invaluable Zeto Partners

At Zeto Creative, we attribute our success to our collaborative approach. Our branding and marketing team works closely with our web development partners—with whom we have partnered for over a decade—to provide clients with customized solutions based on their unique needs. Our web development partners are trustworthy, reliable, and deeply skilled.

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Web Development Lead

Kasey Kelly

Kasey began working with us in 2007, and has built, and continues to maintain websites for some of our longest-running client relationships. With a work history and education in traditional Graphic Design, he's most at-home building flexible design systems that breathe life and interactivity into our meticulously-crafted brands.

 

Kasey is currently working on a project with a high profile client managing a team of two other developers, building a system for managing equipment/parts across 1,300 offshore wells, and  tying together several databases worth of equipment, and providing tools so that they can use AI to build reports and track all sorts of data that they've never collected before. Plainly stated, it's hard design work, and he is really enjoying the challenges.

When Kasey isn't coding from his back deck or a coffee shop in Ohio, you can find him cooking for friends, drawing with his two girls, Scuba diving, or playing his guitar.

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Web Development Lead

John Moulagiannis

John is a highly skilled front-end web developer with a passion for crafting engaging digital experiences. With a career spanning over 14 years, he has honed his expertise in user experience, WordPress, HubSpot, and accessibility, consistently delivering innovative solutions that exceed client expectations.

Based in the Akron, OH area, John is committed to his local community. For nearly a decade, he has lent his talents as a board member for Community Support Services, a role that reflects his dedication to making a positive impact beyond the digital realm. John's contributions have helped shape the organization's mission and programs, highlighting his commitment to social responsibility and community enrichment.

With a strong foundation in front-end development and a passion for creating meaningful digital experiences, John is dedicated to helping businesses and organizations thrive in the ever-evolving online landscape.

"Always do right. This will gratify some people and astonish the rest."
— MARK TWAIN

K-9 Team Support

They put their office hours in, just like us!

Our team of lovable rescue dogs—each with their own unique backstory— aren't just adorable companions; they're also hard at work here at Zeto, albeit in their own unique way. For starters, they nap all day while we don't know what a nap is like. Our furry colleagues force us to get up and stretch our legs and take a walk while waiting for our next burst of inspiration—otherwise we'd stay far too sedentary all day! Whether lounging by our side during brainstorming sessions or offering enough energy to push us through any stagnant moments, our canine companions infuse our workspace with a sense of joy and camaraderie. Their playful personalities are a reminder to embrace spontaneity and think outside of the box. The patience and loyalty they display while we slay deadlines is nothing short of astounding! And when we're not pushing pixels, we are playing with these fellas!

Our K-9 Support Team

Our team of lovable rescue dogs—each with their own unique backstory-aren't just adorable companions; they're also hard at work, albeit in their own unique way. For starters, they nap all day while we don't know what a nap is like. We're too busy hard at work for you. Our furry colleagues force us to get up and take a walk while waiting for our next burst of inspiration—otherwise we'd stay too sedentary all day! Whether lounging by our side during brainstorming sessions or offering enough energy to push us through any stagnant moments, our canine companions infuse our workspace with a sense of joy and camaraderie. Their playful personalities are a reminder to embrace spontaneity and think outside of the box. The patience and loyalty they display while we slay deadlines is nothing short of astounding! And when we're not pushing pixels, we are playing with these fellas!

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Director of Office Catering

Samson Conner

In charge of all things 'snacky', Samson takes his job of being a taste tester and Director of Office Catering very seriously. When he's not desk-side or stoically sidling up next to you while eyeing your meal, this gentle giant can be found swimming in the frigid waters of Puget Sound or hiking the magical forests of the PNW.

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Chief Executive Floofster

Channing Conner

Found as a stray in rural Texas, Channing, AKA 'Smoochie' wants everyone to know he came with the name and is not named after Channing Tatum, but rather takes the moniker 'Young Wolf' from Gaelic. He prides himself on being 1% wolf. He enjoys long walks, paw grooming, and cheese tastings. He dislikes crowds, anyone under 5', or over 6' tall, and drums.

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Corporate Communications

Oslo Conner

Yes, he's silently judging you on your grammar. Extremely verbal , dramatic, and prone to losing his patience when his person is overworked and he desires a walk, Oslo exemplifies personal improvement on a daily basis. He has never met a stranger, and wins everyone over with his baby blues

Oslo enjoys kayaking and hiking when he's not on office duty.

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Entertainment Director

Ringo Kessler

Departed July 13, 2025, Ringo was  lovable goofball with a heart of gold. Ringo's days were filled with adventures and mischief. His silly antics never failed to bring a smile to those around him. Ringo was a testament to the resilience and love that rescue dogs embody. He is gone, but never forgotten. Run free, sweet Ringo. 

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    Client Relations Manager

    Addison Kessler

    Departed April 11, 2025, Addison was a sweet soul with a heart as gentle as a breeze and eyes that held galaxies of emotions. Addison was a reservoir of love waiting to be discovered. As a rescue, Addison's journey was  one of resilience and quiet strength. Her memory reminds us of the power love has to heal the deepest of wounds. Rest easy, A.

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      Dog Rescue Coordinator

      Who's Next?

      There are so many dogs who need rescuing...is there room in your heart and home to give a dog a better home than the streets or a dog shelter? Most rescues and animal control centers are so overly filled right now that it is a national crisis.  We live to live the motto 'Adopt, Don't Shop' when it comes to dogs...there are just so many deserving furry friends!

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