Zeto Creative Know-How #5: Kerning and Tracking

Kerning and tracking are two related and often mixed-up, typographical terms. Both refer to the space between characters of type. The difference is easy to understand with a quick visual example,…

Zeto Before and After #2

Often, our job requires us to take a client's current piece of marketing material and update the look.

This is a bit different than working on a project from the ground up,…

Zeto Creative Know-How #4 : Identity Development

Dveloping a great identity requires a process, time, and lots of ideas!

Here at Zeto we start by creating a wordle – built from keywords, descriptive adjectives, and any other terms associated…

Zeto ColorLovers Palette Project

Be sure to stop by our Facebook page and check out the Zeto ColorLovers Palette Project!

Every week we post a version of the Zeto logo using color…

Zeto Before and After #1

Often, our job requires us to take a client's current piece of marketing material and update the look.

This is a bit different than working on a project from the…

Zeto Creative Know-How #3: Typographic Alignment

Alignment is the placement of type relative to the page. There are four primary variations of alignment; Flush Left, Flush Right, Centered, and Justified. Let's take a closer look at each.

Zeto Creative Know-How #2: Screen Resolution vs Print Resolution

Resolution is the term used to describe the number of dots (print), or pixels (screen), used to display a raster image.

The most common units for measuring resolution are DPI (dots…

Zeto Creative Know-How #1 : Raster Art vs. Vector Art

There are two types of digital art – Raster and Vector (see images below). The formats are completely different from each other, and each serves its purpose in the digital world.

Businesses Reconsider How They Spend Their Marketing Dollars

In a down economy, businesses need to cut expenses. But it’s painful to cut a marketing budget when it brings needed revenue. You get what you pay for in marketing and…

It's All Greek To Zeto

Zeto is a Greek word, which means 'to pursue hard after something with uninterrupted focus'. Lorem ipsum dolor is also Greek copy, which means…Well, we're not really sure what it means.…