about us

We solve challenges, ignite ideas, and merge marketing intelligence with creative excellence

‘Zeto’ (we like to say ‘zay-toh’) is a Greek word, which means ‘to pursue hard after something with uninterrupted focus.' We live our brand's name by bringing an ethic of hard work, discipline,
and focus into all of the work that we do for our clients.

Here at Zeto Creative, our work is the same caliber as big agencies, without the big-agency prices. We’ll work with you one‑on‑one to build new brands or energize already‑established ones. We’ll help you bring useful content to your buyer at the exact moment that it is needed. Need to establish a presence and create results utilizing new media like Facebook, Twitter and blogging? We’ve got you covered there, too.

We’ll listen to you and collaborate closely as a single‑focused team until we’ve identified, understood and met your goals. We use our disciplined focus all the way from the ‘big idea’ down to the seemingly invisible details of your project. We strive for excellence not only in the solutions we architect and the problems we solve, but in how we treat you. And it shows. Our approach doesn’t rely on ‘smoke & mirrors,’ pseudo‑processes or layers of ‘middlemen’ between our creative team and you. What you see is simply what you get: impactful creativity, powerful problem‑solving, authentic collaboration and good old‑fashioned hard work. Back to basics? You bet. We like it that way, and we’re sure you will, too.


We build brands that get noticed and create results

We’ll work with you one-on-one to build new brands or energize already-established ones.
We’ll listen to you and collaborate closely as a single-focused team until we’ve identified,
understood and met your goals.

Our clients enjoy working with us. Not only do we know our stuff, but we listen closely. We add a hearty layer of responsiveness, flexibility and hard work on top of a foundation of expertise, creativity and experience, finished off with a liberal dose of ‘refreshingly nice’. This formula—one might call it ‘The Zeto Way’—keeps our clients coming back for more.

Click on an image below to read more about our services.


❯ Brand Creation: Positioning, Strategy, Identity

❯ Marketing Materials: Brochures, Annual Reports

❯ Direct Marketing: Postcards, Email, Banner Ads, Point of Sale

❯ Interactive Media: PPT, Video

❯ Advertising Campaigns: All Media

❯ Trade Show Graphics: Booths, Banners, Pop-Up Stands

❯ Print Special: Packaging, Event Invites, Book Design

❯ Copywriting: Creative, SEO, Marketing


❯ Websites: Responsive, CMS Based, HTML, CSS, PHP, Javascript

❯ Email: HTML, Campaigns, A/B Testing

❯ Landing Pages: Campaigns, Offers

❯ Video: Various Formats

❯ Presentations: PPT, Keynote


❯ Strategic Evaluation: Discovery Session, Performance Review, Heuristic Evaluation,
Competitor Research, Customer Journey Mapping

❯ Search Engine Optimization: Baseline Analysis, Quarterly Strategy Keyword Research,
Content Creation, Content Implementation, Performance Review

❯ Digital Ads: Baseline Analysis, Keyword Research, Ad Strategy, Ad Implementation, Bid Management

❯ Social Media Management: Account Setup, Quarterly Content Calendar,
Content Implementation, Monitoring


Mutts & Models Event Invitation Hazebusters Colorado PSA South Metro Fire District Annual Report Colorado Office of Behavioral Health PSA - Pueblo Colorado Office of Behavioral Health PSA - Weld Mutts & Models Event invitation Blu-Ray Disc Interactive Presentation Mutts & Models Event Invitation <Speak Now Colorado Public Awareness - Web UNC Truth Fairy Awareness Campaign - coasters Mother's Connection Website The Colorado Symphony Orchestra Event Invitation MarketPay Brochure Colorado Office of Behavioral Health ADAMS - Pueblo Symphony Books Book Design Northfield Stapleton Special Event Poster Sifco Industries website AAF-Akron Special Event collateral Mutts and Models Event Invitation Growing Field Journal design Goldbug website SeeQVault website Zeto Creative Client gift - coasters Hazebusters Colorado PSA Colony Gums website Colorado Office of Behavioral Health Brochure Verint Microsite Growing Field website UNC Truth Fairy Awareness Campaign Pomona naturals Tradeshow banner Growing Field brochure Colorado Office of Behavioral Health PSA - Denver Corporate Advocates website Verint microsite Three Points Center website Kiwi Fresh Activewear hang tags Terra Oils & Glycerines tradeshow banner Webb Strategic website AAF-Akron special event collateral eCamps Sports Network website Eagle County Ambulance District Annual Report Verint user interface icons COACT Colorado website Go West Summit brochure City of Centennial community initiative IRT Rhodium website Colorado Hazebusters website Colorado Department of Transportation PSA Take Meds Seriously website Colorado Consortium for Prescription Drug Abuse Prevention website Verint sales process animation hable¡ahora! spanish version of speak now! MicroPower website Verint sales kickoff campaign Verint safe city animated demo New Vitality collateral Bigge collateral Colorado Department of Human Services Collateral Goldbug / Carter's Digital Advertising

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We are motivated by creativity, collaboration and customer service

With a business ethic of “always do the right thing”, Zeto has cultivated business practices that are tried and true and built to last: unflagging problem-solving, innovative creativity, reliability and responsiveness, and old fashioned hard work. These are the shared values that fuel Zeto’s approach to every project.

Click on an image below to read more about the Zeto team.

Lisa Conner
Scott Kessler
Creative Director
Amy Willoughby
Art Director
Jenn Shaw



Design-obsessed, Lisa's body of work demonstrates her innate ability to listen closely and give her clients exactly what they want—and need. Well‑versed in the art of listening and closely collaborating, Lisa brings extraordinary communication skills, creative talent and an unflagging work ethic to bring innovative, fresh ideas to life for her clients. Blending practicality, intuition, experience and due diligence, Lisa has instrumentally grown and branded a broad spectrum of companies and nonprofit agencies since 1998. She created Zeto Creative so she could foster long-term client relationships and work more closely with her clients in an environment where ethics, honesty and sincerity lead the way to creating impactful, meaningful work. When not pushing pixels, Lisa can be found searching for fresh Rocky Mountain powder to push her snowboard through in winters, tinkering with home décor year‑round, or looking for the next outdoor adventure with her husband, Andrew, and boundlessly energetic young son, Holden.



Laid‑back and easy‑going, Scott is the creative force you want when your brand needs to take that next step forward. Scott began his award‑winning design career in ’94, working for agencies of all sizes including a successful stint with his own shop, and teaching creative classes at Platt College in Denver and currently at the University of Akron in Ohio. Scott’s undeniable expertise and fresh approach continually win over his clients’ respect and admiration. Scott is dedicated to delivering success on‑time and on‑budget. Scott is also the current President for the Akron Chapter of the American Advertising Federation. Scott enjoys working one‑on‑one with his clients, building brands and eating pizza…Lots of pizza.



Punctual, organized and independent, Amy continually pushes herself to solve new challenges. She recently graduated from the University of Akron with a BFA in Graphic Design. You will often find her reading and researching to find the best creative solutions. She's quite dedicated to her passion for design—so much that she traveled all the way to Budapest just to have a face‑to‑face conversation with designers in Europe. She is continually picking up new interests; outside of work-mode, you will find her cooking, playing instruments, traveling, crocheting, bicycling, or making a mad cup of Turkish coffee.



Self‑motivated, hardworking, and friendly, Jenn is the newest intern at Zeto Creative. Jenn strives to think outside the box to create new and exciting solutions to any design problem. By listening to the clients needs, Jenn creates clean and purposeful designs. She is currently in her third year of the graphic design program at the University of Akron and is pursuing a minor in professional photography. When Jenn is not designing she is busy serving as president of Student Design Society and Student Art League at UA.


Kasey Kelly
Lead Web Developer
Ashley Messer
Digital Marketing Strategist



Kasey has been designing and building beautiful web experiences for over eight years. His work history and education in traditional graphic design have given him an eye for design detail that make him a rare find among web developers. Kasey has an unparalleled ability to build websites that look and feel at home across the myriad of available devices, which is no small task in today's digital landscape. In addition, he puts as much effort into building the maintenance software for each project as he does the public‑facing site, which means that not only are Zeto web projects easy on the eyes, they're a joy for our clients to maintain and update without having to pick up the phone. 



Ashley has been creating and executing marketing campaigns since 2007 when she graduated from Kent State University with a Bachelors of Business Administration, Marketing. Over the last 8 years, her strategic and creative thought-process to digital marketing has proven highly successful in the areas of web development, search engine optimization, search marketing and social media. Her approach isn't to go after what's popular, but to go after what's best for your business, your customer and your bottom line.


what they're saying

  • “I have been working in some capacity with Zeto Creative for over four years now and they have served as Northfield Stapleton’s agency of record for the past two. I cannot say enough great things about Lisa and Scott. Lisa is a gracious, smart, sharp business woman and her dedication to her company and love for what she does is evident in the outstanding business relationships she forms and the creative she produces. Scott is cheetah-fast, has an eye for clean, efficient design and never utters the words 'I’ll get to it.' Revisions are usually done before we’re even off the phone! I highly recommend Zeto Creative to anyone looking for agency services with zero ego or pretense. Thank you Lisa and Scott for working so hard for Northfield Stapleton!”
    Molly Morrow
    Director of Marketing, The Shops at Northfield Stapleton

  • “I cannot recommend Lisa and Scott at Zeto Creative highly enough as it's been an absolute pleasure working with them over more than a decade now. Their incredible attention to detail, immediate responsiveness and amazing creative vision have been pivotal in creating and reinforcing our brand. We are always so thrilled with all of our marketing materials that they create and they are just about the friendliest folks to work with to boot!”
    Kristin Nixon
    Chief Operations Officer, PhosphoSolutions

  • “My organization has been partnering with Zeto Creative for over two years now. They are true innovative designers with original ideas and concepts. The Zeto Team has produced extremely professional collateral for us to use in our marketing efforts including print ads, website designs, brochures and trade show booth panels. They always listen and they always deliver! We are grateful for the relationship we have with the folks at Zeto and look forward to partnering on many more projects in the future.”
    Erin Pershing
    Director of Marketing and Communications, MarketPay
  • “I have been extremely impressed with Zeto Creative. The staff has been consistently professional, responsive and a true pleasure to work with. As someone that does not have a lot of extra time on my hands to 'coach' an agency through all the in's and out's of my business, Zeto Creative always took initiative to think outside the box, all while capturing the essence of my organization and the market we are nestled in. They have developed compelling targeted messages and design elements that communicate the meaning of our business and help create demand for our products and services. I would strongly recommend working the Zeto Creative on any project–small or large–and see the immediate ROI that we have experienced with such a creative team.”
    Courtney Mamuscia
    Director of Marketing, Verint Systems Inc.

  • “Zeto's team are absolute magicians! Their first shot at the dust jacket for my book captured the essence completely, and conveyed the story with elegance and beauty. As we worked together to fine-tune the details, Zeto was responsive to my thoughts and their team's remarkable creativity allowed them to take my rough concepts and mold them into a stunning reality. My book is a far better product for having had the benefit of Zeto's touch!"
    Mark Hardcastle
    Author, The Symphony of Your Life

  • “The logos are terrific. The initial brochure looks great. The pocket folders are here. THEY ARE AWESOME! Thank you, thank you, thank you! You are the best. Thank you for your endless efforts in getting us out the door. It will pay off when we come home with many conferences.”
    Mary Motsenbacker
    Owner, International Tourism Marketing

  • “Lisa, you're an absolute miracle worker! I just got in from Japan, super-tired. Then I open an e-mail from you and find a reason to smile and laugh. I am absolutely in love with the direction you are heading. The seed packets, parachutes, look of the info–all aaaamazing. Keep doing what you're doing. Thanks so much Lisa–I am so lucky to have you working on this.”
    Mark Hoog
    Author, The Growing Field Books / Sunflower Publishing

  • “We have worked with Zeto Creative for almost five years and our experience has always been positive. Responsive, creative, efficient, and reliable are words that come to mind when i think of Zeto Creative. Scott has the ability to listen and deliver exactly what we need and his commitment to getting the job done right and on time is unparalleled. He truly has a passion for what he does, and it shines through on every project.”
    Mary Beth Gempeler
    Owner, Pepper Productions


Get in touch with us

Don’t hesitate to connect with us! We’d love to discuss how Zeto can make an impact on your brand and business.

Contact ınfo

  • 1685 S. Colorado Boulevard, S-142, Denver, CO 80222
  • Denver: 720.530.5595
  • Akron: 330.212.7484

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